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The lines on show span a wide range of categories, from outdoor and pre-school to interactive toys and big licences.

Last year saw licensing industry veteran Ashley Holman launch a new toy company in the form of ToyTopic.

“The vision is to develop innovative, quality toys while having incredible speed to market due to our structure across licensed and own brand toys,” says Ashley Holman, co-founder of ToyTopic, when asked to explain the new company’s remit. “Fun is at the heart of everything we look to do; if you can’t have fun in the toy space, then we are in the wrong category.”

The new toy company has secured multi-territory licence agreements with Hasbro as well as a strategic partnership with WowWee.

ToyTopic – a new player within the toy market, headed up by licensing industry veteran Ashley Holman – has made its debut, revealing a strategic partnership with WowWee and a multi-territory licensing agreement with Hasbro.