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Welcome to ToyTopic

Our vision is to develop innovative, quality toys, whilst having incredible speed to market thanks to our structure, across licensed and own brand toys.

Innovation and fun at the heart of everything we do...

ToyTopic burst onto the UK toy market scene in the Summer of 2020 and has quickly built an enviable portfolio of brands, across several key categories, as well as, a large strategic partnership with WowWee, the company behind the huge global successes of the Baby Shark toy line, Fingerlings and Robosapien.

Our Peppa Pig licensed puppet range became an instant hit with retailers from and consumers around the world and our relationship with Hasbro has expanded to include new categories and brands such as My Little Pony.

WowWee became a strategic partner in 2021 with ToyTopic initially managing the UK and Ireland markets and then expanding to include Europe in the Summer of 2022.

Since then, we have gone on to secure licenses with some of the biggest brands in the world including Paw Patrol, Baby Shark, Teenage Mutant Ninja Turtles, SpongeBob Squarepants, Peter Rabbit and more to be announced shortly…….

We work with some of the biggest retailers in the world across some 20+ countries and expanding every day.

Innovation and heart is at the centre of everything we do. There is nothing more important to ToyTopic than making sure kids are having fun!

Our ranges encapsulate this across plush, games, outdoor toys, collectibles, dolls, robots, tech toys and more. All the while offering consumers value for money with quality products.

We aim to be disruptive, using our know how and set up to leverage speed to market for all our stakeholders.


Penguin Ventures





Strategic Partners

WowWee is thrilled to be entering into this new partnership and believe that it is exactly what we need to grow our business in the UK/Ireland. We look forward to what the future has in store.

Michael YanofskyMD Sales, WowWee

ToyTopic Blog


Price will become even more important

ToyTopic’s Ashley Holman on working hard on product innovation and sustainability and why price will be key in 2023. As we begin to move through…
Food for Thought

ToyTopic reveals seasonal PAW Patrol range

A small river named Duden flows by their place and supplies it with the necessary regelialia.

Ashley Holman

2023 will no doubt be a tough trading year, so we have worked hard on product innovation and sustainability to ensure we can offer the…

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