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ToyTopic has secured a licence with Paramount to market seasonal PAW Patrol plush for the UK, Ireland and Channel Islands.

The company will be launching a plush range for AW23 with Christmas themed pups, with a selection of Easter, Halloween and Valentines themed plush following in 2024, available in small, medium, large and pocket money sizes.

ToyTopic is showcasing the range on its stand at Toy Fair this week (24-26 January at London’s Olympia).

“We are incredibly excited to be partnering with Paramount to launch our PAW Patrol Plush product at London TF23,” commented Paul Cook, sales director at ToyTopic UK. “The opportunity to be working with such an iconic brand and developing product over the next few years is a fantastic opportunity for ToyTopic and we are really looking forward to working with our partners at Paramount to bring these to market.”