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The vision is to develop innovative, quality toys while having incredible speed to market due to our structure across licensed and own brand toys.

Ashley Holman, Managing Director

Who We Are

ToyTopic burst onto the UK toy market scene in the Summer of 2020 and has quickly built an enviable portfolio of brands, across several key categories, as well as, a large strategic partnership with WowWee, the company behind the huge global successes of the Baby Shark toy line, Fingerlings and Robosapien.

Our Peppa Pig licensed puppet range became an instant hit with retailers from and consumers around the world and our relationship with Hasbro has expanded to include new categories and brands such as My Little Pony.

WowWee became a strategic partner in 2021 with ToyTopic initially managing the UK and Ireland markets and then expanding to include Europe in the Summer of 2022.

Since then, we have gone on to secure licenses with some of the biggest brands in the world including Paw Patrol, Baby Shark, Teenage Mutant Ninja Turtles, SpongeBob Squarepants, Peter Rabbit and more to be announced shortly…….

We work with some of the biggest retailers in the world across some 20+ countries and expanding every day.

Our Mission

Innovation and heart is at the centre of everything we do. There is nothing more important to ToyTopic than making sure kids are having fun!

Our ranges encapsulate this across plush, games, outdoor toys, collectibles, dolls, robots, tech toys and more. All the while offering consumers value for money with quality products.

We aim to be disruptive, using our know how and set up to leverage speed to market for all our stakeholders.