MOVING THE NEEDLE ON THE TOY INDUSTRY...
There are a few things to expect from ToyTopic.
Firstly, this is a toy company with its heart at the centre of everything it does. There is nothing more important to ToyTopic than making sure that kids are having fun! With that in mind, there will be loads of toys and games available from many key brands that will inspire, delight and captivate children. They’ll be sure to capture imaginations, expand the horizons of kids and enrich their lives.
Secondly, there will be a strong focus on innovation. ToyTopic is a new and disruptive force in the toy industry, and it will be bringing to the UK exciting new technologies to toys and games. There are a couple of innovations that are already on show, including Got2Glow Fairy Finder Jars and Twilight Daycare Dolls.
INNOVATION AND FUN AT THE HEART OF EVERYTHING WE DO...
Despite our recent appearance in the UK toy market, ToyTopic has quickly become a toy company with high-profile brands on board, including a powerful strategic partnership with WowWee.
Since we’ve launched in Summer 2020, we’ve secured multi-territory licence agreement with Hasbro that brought to life our ToyTopic market licensed Peppa Pig toys- these can be found on shelf in many countries around the world, having received a strong level of support from retail since launch.
ToyTopic has since established a successful relationship with WowWee that led to a strategic partnership with the company behind the huge global successes of the Baby Shark toy line, Fingerlings and Robosapien. WowWee has distributed ToyTopic product internationally since 2021, and we will market the entire WowWee portfolio (except for My Squishy Little Dumplings) in UK and Ireland.
THE FUTURE FOR TOYTOPIC...
The future for ToyTopic is all about the journey towards becoming a nationally recognised and well-known toy company.
The journey starts with the important task of bringing fun to children all around the UK and Ireland. ToyTopic’s strategy is focused around collaboration, partnership and innovation, securing strategic deals that will bring the best possible products to market, and working with partners that will enable the company to grow and succeed.
ToyTopic is more than just a toy company. It is a new way of thinking about the toy industry and how it can be changed to better serve children. There will be a focus on creating a better future for the next generation, and there will be much more to the company than just toys.
We couldn't be more excited to share this journey with you!
“The vision is to develop innovative, quality toys while having incredible speed to market due to our structure across licensed and own brand toys.
- Ashley Holman, MD Sales, ToyTopic