Our Vision
The journey starts with the important task of bringing fun to children.
ToyTopic’s strategy is focused around collaboration, partnership and innovation, securing strategic deals that will bring the best possible products to market, and working with partners that will enable the company to grow and succeed.
ToyTopic is more than just a toy company.
It is a new way of thinking about the toy industry and how it can be changed to better serve consumers through high quality, premium products, available at a value price point so that they are accessible to all.
How we got here…
ToyTopic burst onto the UK toy market scene in the Summer of 2020 and has quickly built an enviable portfolio of brands, across several key categories, as well as a large strategic partnership with WowWee, the company behind the huge global successes of the Baby Shark toy line, Fingerlings and Robosapien.
Our first product launch, a Peppa Pig licensed puppet range became an instant hit with retailers and consumers around the world and our relationship with Hasbro has since expanded to include new categories and brands such as Furby, Hasbro Games, My Little Pony and Transformers.
WowWee became a strategic partner in 2021 with ToyTopic initially managing the UK and Ireland markets and then expanding to include Europe in the Summer of 2022. Since then, we have gone on to secure our own licenses with some of the biggest brands in the world including Hello Kitty, Sonic The Hedgehog, Minecraft, Paw Patrol, Baby Shark, Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Swizzles, Angry Birds, Furby, Transformers, Sesame Street, Peanuts, Poppy Playtime, and Peter Rabbit with more to be announced shortly…
We work with some of the biggest retailers in the world across 20+ countries and are expanding everyday.
Management Team
Like what you see?
We’re always looking to expand the brands and retailers we work with, if you’d like to work with us please do get in touch today!
